Strategic planning

Apps 1 Global SA (abbreviated A1G) is a single-member public limited company under Senegalese law with a capital of 10,000,000 CFA francs, engaged in publishing, distribution, and general commerce.

  1. Publishing: A1G publishes through its publishing house “Les Éditions Continentales,” which has published numerous authors and now specializes in (a) producing high-quality books dedicated to notable personalities or those who have marked their era, and (b) publishing a free bi-monthly magazine called “Baobab,” funded by advertising.

  2. Distribution: A1G is launching into the distribution of children’s books.

  3. General Commerce: To diversify its activities, A1G targets three product lines: beauty products (hair extensions, wigs) and body care products. In this context, A1G, in collaboration with a laboratory based in China, is launching the brand CRYSTADERMA, with samples of Crystaface (a facial care serum) and Crystaskin (a body cream) currently in production.

Strategic plan development

Research beyond the business plan

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.